schedule | Monday, August 5

WELCOME BACK

DAY TWO WELCOME
9:00 AM - 9:15 AM
(15 Min)

Location: Dominion Energy Center


WORKSHOP I: GROUNDING

L E A R N

WHAT DOES IT TAKE TO LEAVE?

A Workshop about building your exit strategy

9:30 AM - 10:30 AM (1 Hour)

We've talked about moving from side hustle to full-time entrepreneur, now let's put that action to those words. In this workshop, you will work hands-on to build your exit strategy. You'll consider things like income, cost, customers, revenue, and walk out with a clear plan.

G R O W

Guardrails: Build Your Business Scope

9:30 AM - 10:30 AM (1 Hour)

Scope creep isn't just a buzzword, it's real. Often as entrepreneurs, we can fall prey to wanting to do too much too fast. But what if you took some time to define what your business does (and does not) do? Even deeper, how can you define the areas where you want to go deeper and areas you don't want to touch at all. At the end of this session, you will have documented your business's guardrails and have a guide for making your yes's and no's easier.

O W N

SELF-CARE IS MORE THAN A BUZZWORD BUILD YOUR SELF-CARE STRATEGY

9:30 AM - 10:30 AM (1 Hour)

We talk a lot about self-care, and as entrepreneurs, we often forget to put it into practice. Self-care isn't just spa days and rest, it is an intentional practice that you must implement on a daily basis. At the end of this session, you will have built a self-care strategy to sustain you on this entrepreneurial journey.


WORKSHOP II: FINANCES

L E A R N

BUDGETING FOR YOUR BUSINESS

11:00 AM - 12:00 PM (1 Hour)

We know, the B word. But it's necessary. A budget is simply a spending plan, and having one for your business is core to your business's success. If you don't have a plan for the revenue coming in, you'll be certain to miss some key opportunities (and income). Led by an experienced bookkeeper, you'll walk out of this session with a new or improved budget ready to take on the next chapter.

G R O W

Is the Price Right?

Learn pricing strategies and design/review pricing for your business

11:00 AM - 12:00 PM (1 Hour)

Pricing your products or services correctly is important in finding your target market and growing your business. If you under-price, you can lose money. If you over-price, you could lose market share and customers. In this workshop, learn how to determine the right price point for your product or service.

 

LUNCH

12:00 PM - 1:30 PM (1 Hour 30 Min)


WORKSHOP III: OPERATIONS

L E A R N

FINDING YOUR BUSINESS BFF

What to look for, how to engage

1:30 PM - 2:30 PM (1 Hour)

What is a business BFF? That is someone who you can call on.

G R O W

But Wait, There's More

When and How to Safely add additional products, offerings or services

1:30 PM - 2:30 PM (1 Hour)

Those infomercials drove us crazy, but they're so accurate. Rarely will you find an entrepreneur that offers a single product or service. The key isn't how many to offer, the key is to do it strategically. In this workshop, learn when and how to safely add products and services to your business, and build your strategy for doing so in your business.

O W N

AI HAS ENTERED THE CHAT

How and when to use AI in your Business

1:30 PM - 2:30 PM (1 Hour)

AI is the hot topic, but very few know how to use it. This hands on workshop will teach you some of the basics on leveraging AI in your business, and considerations to make when incorporating AI. Walk out of this session feeling confident in taking the next steps to having AI be a tool that makes you more efficient.


WORKSHOP IV: BRAND & MARKETING

L E A R N

WHAT'S YOUR WHY? HOW TO TELL YOUR BRAND STORY

3:00 PM - 4:00 PM (1 Hour)

As entrepreneurs, we wear many hats, one of which is storytelling. We have to be able to tell the story of our brand, and doing so is more art than science. This workshop will focus on helping you learn how to effectively tell your brand story.

G R O W

DIY BRAND KIT

3:00 PM - 4:00 PM (1 Hour)

Starting out, an investment in a Brand Kit may not be something you can create on your own. This DIY Brand Kit session will walk you through basic tools to bridge the gap between starting out and when you are able to make the financial investment in hiring an expert to develop your brand kit.

O W N

BUILD YOUR REFERRAL BUSINESS

Networking is more than just handing out business cards

3:00 PM - 4:00 PM (1 Hour)

Inspired by our keynote session, "By Referral Only," this session is targeted to those who seek to build a referral only business. Walk out of the workshop with a strategy for building the right referral base for your target audience.


CLOSING EVENT: Session & HAPPY HOUR

4:30 PM - 6:00 PM (1 Hour 30 Min)